Rickland Orchards launched a new line of CLVR bars blended with high-quality ingredients such as super fruits, grains, seeds and nuts, sweetened with coconut sugar. CLVR bars are currently enrolled in both the Non-GMO Project Verified and Certified Gluten-Free programs, awaiting verification. Launching at Natural Products Expo West, the bars are rolling out to retailers nationwide and are available in three initial flavors: Blueberry Cranberry Chia, Strawberry Banana Quinoa and Pomegranate Mulberry Amaranth.

Rickland Orchards CLVR bars (pronounced "klev-er") are meant to give snackers a clever and "real" option—meaning a focus on smart eating and real ingredients such as fruits: blueberry, strawberry, raspberry, apricot; ancient grains: chia, quinoa, amaranth; nuts: cashews, almonds, brazil nuts; and a mix of other ingredients—everything from dried fruit to flax seeds.

The goal is to provide a gluten-free, dairy-free snack bar that is flavorfully certified vegan with low sodium and made with real coconut sugar.

"It's time to get clever and start eating better at snack time," said Michael Sands, B&G Foods, Inc. executive vice president of snacks. "CLVR bars are perfect for people on the go who want to upgrade their granola bars to a more nutritious choice."

The initial three CLVR bars include:

  • Rickland Orchards CLVR Blueberry Cranberry Chia Bars — Made with a blend of blueberries, cranberries and nuts including cashews, almonds, pistachios, pumpkin seeds and sunflower seeds
  • Rickland Orchards CLVR Strawberry Banana Quinoa Bars — With dried banana and real bits of strawberry and apricot, this bar combines fruit with cashews, almonds, brazil nuts, flax seeds and quinoa flakes
  • Rickland Orchards CLVR Pomegranate Mulberry Amaranth Bars — Made with cashews, almonds, raisins, pumpkin seeds and raspberry and pomegranate bits combined with dried mulberries, amaranth, and whole grain brown rice

Rickland Orchards CLVR bars retail for approximately $1.99. For more information and a store locator, please visit www.ricklandorchards.com.