Bitter flavors are entering the spotlight, which has helped to highlight the need for continued coffee category growth. 

Mother Murphy's Natural Coffee Flavor WONF has a versatile flavor profile that not only works in beverages but also in confection and bakery applications. Demand for natural flavors also is accelerating, as they are perceived as being healthier and therefore attractive to consumers.

— Mother Murphy’s Laboratories, www.mothermurphys.com