March 17/Gloucester, Mass. -- Matlaw's is launching a new brand identity, new seafood products and flavor combinations, and a refreshed website.

The new brand look, featuring a contemporary blue palette and complementary product specific colors, is anchored by an undulating ocean wave. The company believes it reflects Matlaw's energy, personality and passion for discovery.

"We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf," said Nancy Peterson, vice president of Marketing at National Fish & Seafood. "With this launch we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw's stands for -- products that exceed expectations for retailers and flavors that delight the palates of today's demanding consumers."

New Products
At the 2014 Seafood Expo North America, Matlaw's is launching:

• Bacon & Cheese Stuffed Clams, Chorizo Stuffed Clams and Chili Lime Stuffed Clams.
• Southwest Tortilla Cod, Jalapeño Breaded Cod, Pub Style and Panko Breaded Cod fulfill that craving for the zest of the Southwest and the traditional taste of New England fish.

"For our retail customers, Matlaw's is a smart choice to support the growth of their seafood category," said Kevin Donahue, vice president of Sales at National Fish & Seafood. "As consumers continue to seek healthier options, and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavor experience, convenience and value that is sure to drive the retailer's bottom-line. Discover Matlaw's and learn how to grow your sales and profits."

Website Transformation
Matlaw's has also launched a newly designed website that brings "Discovery" to life. For the first time, www.Matlaws.com will offer consumers food pairing suggestions, menu recommendations, cooking ideas and more.