Feel-better Beverages

Organic brown rice base, bananas and apples into a soothing new drink called the B.R.A.T. "feel better drinks."

August 29/San Luis Obispo, Calif. -- Greg and Ilsa Toepfer turned a home remedy for the stomach flu into a thriving beverage manufacturing business. Despite the challenges of starting a business amid a sour economy in 2007 & a near catastrophic collapse of their business two years ago, the Toepfers' perseverance is paying off as national retailers such as Target are now carrying the drinks.

Inspired by the age-old B.R.A.T. Diet (bananas, rice, applesauce and toast), the Toepfers put a new spin on the old home remedy for the flu, vomiting and diarrhea by combining an organic brown rice base, bananas and apples into a soothing new drink called the B.R.A.T. "feel better drinks." The drinks are packed with electrolytes, zinc, calcium, vitamins and nutrients.

The B.R.A.T. feel better drinks are currently available at grocery and national food stores, including select Target stores, Stop & Shop, GIANT, H-E-B, Schnucks and Amazon.com.

The B.R.A.T. drinks come in three flavors -- Original, Chocolate-Honey, Vanilla, & Cinnamon Toast.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.