June 24/Dallas -- Convenience chain 7-Eleven Inc. has teamed with Dr Pepper Snapple Group to bring Snapple Lemon Daze lemonades to participating 7-Eleven stores all summer long.
Available for a limited time, Snapple Lemon Daze comes in three all-natural flavors -- Lemonade, Pink Lemonade and Mango Lemonade -- in bottles with eye-catching new labels, the c-store retailer noted. Each bottle has a suggested retail price of $1.49, but through September 5, customers can buy two bottles for $2.22.
"Lemonade drinks are one of the fastest-growing beverage segments," said Alan Beach, merchandising vice president for 7-Eleven. "They appeal to consumers at both ends of the generational spectrum -- from teens and Millennials to seniors. It's hard to name something that goes better with summer than an ice-cold lemonade, and you can't beat three delicious premium lemonades 'Made from the Best Stuff on Earth' and priced to quench the biggest summertime thirst."