Milk Grows Up

Adding a whole new twist to the notion of “got milk,” Adult Beverage Co. is adding a strawberry variety to its line of alcohol-infused milk line. The ready-to-drink Adult Strawberry Milk blends strawberries, cream and vodka, and it needs no refrigeration.

Each 750mL bottle retails for $17.99, so is quite premium compared to its strictly dairy-based competition. It joins the company’s Adult Chocolate Milk and Adult Limeade varieties in Adult Beverage’s pour-and-serve portfolio.

The aim is a simple one: something of a comforting treat from childhood.

“Adult Strawberry Milk represents the playfulness and continued innovation of Adult Beverage Company as we seek to develop and bring to market nostalgic cocktails with a ‘twist’ for adult consumers nationwide,” explains Nikki Halbur, Adult Beverage Company co-founder. “It’s important that we remain dedicated to creating fun, memorable flavors that are sure to become classic favorites once again.” pf

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William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

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