Milk Grows Up

Adding a whole new twist to the notion of “got milk,” Adult Beverage Co. is adding a strawberry variety to its line of alcohol-infused milk line. The ready-to-drink Adult Strawberry Milk blends strawberries, cream and vodka, and it needs no refrigeration.

Each 750mL bottle retails for $17.99, so is quite premium compared to its strictly dairy-based competition. It joins the company’s Adult Chocolate Milk and Adult Limeade varieties in Adult Beverage’s pour-and-serve portfolio.

The aim is a simple one: something of a comforting treat from childhood.

“Adult Strawberry Milk represents the playfulness and continued innovation of Adult Beverage Company as we seek to develop and bring to market nostalgic cocktails with a ‘twist’ for adult consumers nationwide,” explains Nikki Halbur, Adult Beverage Company co-founder. “It’s important that we remain dedicated to creating fun, memorable flavors that are sure to become classic favorites once again.” pf

William Roberts is responsible for the consumer trends section in Prepared Foods, as well as the website news updates and e-newsletter. He served as the Senior Copy Editor at Elevator World. He holds a B.A. in English and a B.S. in Political Science from the University of Mobile.

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