Deli Attitudes

The International Dairy Deli Bakery Association (IDDBA) commissioned a study to examine consumer attitudes toward deli purchases. “Consumers in the Deli: Attitudes, Buying Behavior and Purchase Drivers” found nearly two thirds of respondents claim they are making a “serious effort” to cut back on fat. More than half are trying to reduce their consumption of calories, trans fats, sugar, sodium or carbohydrates.

In preparation for its launch of a chilled Weight Watchers’ line, Greencore USA conducted its own survey of 1,000 consumers, finding U.S. sandwich con-sumption is 4.1 sandwiches per person per week (roughly 200 per year). Chris Solly, vice president of licensed brands at Greencore, noted, “The top three attributes cited in our survey results were fresh ingredients, low fat and good taste. Customers also want the ability to add (or not add) dressings and sauces.” In response, the company has added eight new Weight Watchers sandwiches, wraps and green salads in the Northeast.

The two sandwiches (turkey and roast beef) and two wraps (BBQ chicken and turkey & Cheddar) are served on wheat or lavash bread and feature fresh salad items, lean meats and cheese. The salads (in chicken Caesar, chef, Southwest chicken and turkey BLT varieties) feature greens and such toppings as salsas, egg, beans, corn, and lean cuts of chicken and turkey.

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