The B.R.A.T. Diet (bananas, rice, apples and toast) has long been associated as a remedy for consumers suffering from stomach woes. The recent launch of B.R.A.T. Diet's Organic Chocolate Honey Flavored Non-Dairy Drink creates a product which combines these ingredients in a flavorful drink targeted at children. The product is a blend of brown rice, banana puree, apple puree and electrolytes and is fortified with vitamins and calcium. With no sugar, casein, corn, gluten or dairy, the product is primarily positioned for kids--but certainly can be consumed by adults, as well. Furthermore, the convenience of the formulation is sure to strike a chord with busy parents.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf
