Pre-measured Spices

The Mintel Oxygen report, “American Lifestyles--January 2010,” states some 67% of consumers are cooking at home more than they did the year prior. In light of this, many manufacturers are creating solutions for time-starved families to help them make convenient and nutritious meals at home. McCormick has launched Pre-Measured Spices & Recipe Cards under its Recipe Inspirations brand. The bundled, pre-measured spices each come with a recipe card, and the range is available in six different recipes. Shown here, the Rosemary Roasted Chicken with Potatoes recipe card contains portions of paprika, crushed rosemary leaves, minced garlic and coarse black pepper, along with the accompanying recipe on the back. It retails for $1.50.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf

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