Products for women are particularly noticeable and not surprisingly, we see targeted women’s products first in supplements, followed a growing wave of related food and beverage offerings.

Vitamin K—natural phylloquinone and menadione—is rarely recognized but prominent when discussing nutrition intervention for protecting us from diseases, dysfunction, and the endogenous (think: aging) and exogenous catalysts.

While it is understood that the drugs have also proven to be safe and effective for thousands, the negative issues have led to a rush of consumers seeking nutrition-based alternatives. Nevertheless, even among those for whom the drugs can be advantageous, their benefits should not be misunderstood.

Robust industry sales data point to private label’s growing appeal. Moreover, waves of new products not only address consumer cost-value thinking, but also consumer interest in on-trend attributes. Here, Prepared Foods explores both topics with Michael Mache, Director of National Buying, Non-Alcoholic Beverages at ALDI US, Batavia, Ill.