Over a third of consumers globally say they snack regularly, with the figure rising to just over 40% for young people aged 18-34, as the practice of modular eating becomes more accepted as an alternative to eating three main meals a day, according to consumer insight firm Canadean.

It’s fact that U.S. consumers snack a lot — between meal snacking accounts for about a third of all eating occasions — but they continue to view the day as generally having three main meal occasions that align with breakfast, lunch, and dinner, according to NPD’s daily tracking of eating and snacking behaviors.