Since 2003, the U.S. Highbush Blueberry Council (USHBC) has conducted periodic nationwide consumer usage and attitude studies on blueberries. Since 2013, findings show that blueberries are the number one preferred berry, with a 700% increase in blueberry consumption since 2001.

As shoppers choose real unadulterated foods, major packaged food companies are reeling from lost market share and working hard to recast their tried and true recipes – removing synthetic coloring, dyes, artificial preservatives, artificial ingredients, and GMOs in an effort to create cleaner, simpler labels.