KidsLuv, a vitamin enhanced, zero sugar kids’ beverage, introduced its newest flavor, Peach Me, I’m Orange. The new flavor will join the brand’s two existing flavors, Flying Fla-Mango and Starstruck Coconut.

Zevia Kidz come in kid-sized cans with classic Disney characters and feature the Disney Check, which helps families easily identify better-for-you choices. In addition, the beverages are Non-GMO Project Verified, gluten-free and caffeine free.

“In recent years we’ve seen fruit juice and dairy companies counter attrition by advancing health positioning with organic, natural ingredient, and low sugar claims," said David Sprinkle, research director for Packaged Facts. While water marketers are finding ways to put both fun and flavor into a plain yet reputably healthy product without sacrificing what makes water the beverage many parents prefer for their children.”

RETHINK Brands first aimed to disrupt the bottled water category with its 2016 introduction of RETHINK Water, focused on eliminating the 40 billion plastic bottles that end up in landfills and oceans each year. Last year, realizing there was an underserved market for parents who wanted to give their children a sugar-free drink option, the brand created an entirely new category with the introduction of RETHINK Kids Water.