Consumers in the U.S. and around the world are showing increased concern about how their food products are sourced including whether vegetable and grain products are free of pesticides and/or made grown without the use of genetic modifications; and if non-genetically modified ingredients are being included in the feed of the poultry and livestock from which their animal foods are derived. These concerned consumers also want to know that the animals were raised and slaughtered under humane conditions.

Egg Innovations launched a new egg brand, Blue Sky Family Farms, which was made available in major supermarkets across the Midwest starting Aug. 15.