Bob Corscadden, vice president marketing & innovation at the Kellogg Company, joins board of directors
February 23, 2016
As a member of IFMA’s Board of Directors, Corscadden will help the association set its strategic direction and lead in its efforts to achieve long-term goals.
Today’s consumer has unlimited choice. At the same time, they commit less effort making decisions and demand their venues give them what they want, when they want it.