New product line marks the vegetable brand’s entry into the frozen bread category
August 18, 2020
Green Giant® announced the introduction of Green Giant™ Cauliflower Breadsticks to its popular Green Giant Veggie Swap-Ins® line. Green Giant Cauliflower Breadsticks are available in Original and Garlic flavors in the frozen foods aisle.
Prepared Foods readers select Green Giant Riced Veggies as their favorite new product launch from July 2019
September 5, 2019
The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.
New frozen, seasoned riced cauliflower-based vegetable line is now available at retailers nationwide
July 17, 2019
The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.
The new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies
September 12, 2016
With a fresh take on yesterday's side dishes, the new Green Giant frozen vegetable product lines include Veggie Tots, Riced Veggies, Mashed Cauliflower and Roasted Veggies.
B&G Foods to purchase iconic brand for approximately $765 million
September 3, 2015
General Mills, Inc. announced that it has reached a definitive agreement to sell its Green Giant and Le Sueur vegetable businesses to B&G Foods, Inc., for approximately $765 million in cash, subject to an inventory adjustment at closing.
Green Giant, Interactive Health partner to change America's eating habits
July 7, 2015
The program, which has sparked dramatically positive behavioral changes in thousands of participants, will improve America's eating habits through a dynamic four-week program that inspires people to eat more fruits and vegetables.