Manufacturers introduced original product lines with classic fruit flavors such as lime, lemonade, black cherry, mango, watermelon, and pineapple. As hard seltzer popularity has expanded across the globe, new competitors and flavor varieties have emerged. Companies experimented with additional flavors such as cucumber, mint, and fruit fusions.

In less than three months, the Truly team spent nearly 1,500 hours testing more than 130 recipes to deliver even more crisp, clean and refreshing hard seltzer to drinkers.

National Beverage Corp., makers of Shasta, introduced a genuine soft-drink alternative (SDA), which it took four years to develop.

Consumers can purchase popular Cascade Ice flavors like Organic Mixed Blueberry, Organic Mixed Berry and Organic Citrus Twist at select Target locations.