Rise in awareness of health concerns, emergence of environment protection, technological advancements, and government initiatives in organic farming are the major factors that drive the market.

According to a new report by Allied Market Research titled, "Global Beer Market - Size, Share, Global Trend, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation, and Forecast, 2014-2020", the global beer market is expected to garner $688.4 billion by 2020, registering a CAGR of 6% over the forecast period, 2015-2020. The significantly growing consumption in developing regions is largely fuelling the market growth.