Global launches of food and drinks products containing wheatgrass saw a double-digit increase in the 12 months
May 29, 2015
Wheatgrass is rapidly emerging as a health ingredient in the mainstream food and drinks market. Wheatgrass has long been available in health food stores and specialist outlets, but is now increasingly being used in supplements and food and drinks products. This is often occurring in combination with other components with a healthy image or perceived health benefits.