Expanding the ranks of its executive leadership, Rich Products Corporation announced the promotion of two longtime, senior-level associates to fill two newly created Executive Vice President positions at the Buffalo-based, global food company.

The entire line of new products falls under the label, “Simply,” to reflect the more-minimalist, clean-label concept

New dairy-free whip contains sugar instead of high-fructose corn syrup and has no hydrogenated oils.

With the pumpkin spice-flavored food craze showing no signs of stopping, Rich Products Corporation has created a new lineup of desserts and sweet goods designed to prepare in-store bakeries for the next anticipated wave of consumer demand later this year.

For those businesses trying to make sense of the current hodgepodge of trends in the dessert marketplace, Rich Products Corporation has created a lineup of “mini-hybrid” treats that possess many of the qualities consumers want most from their sweet goods.

To send adults down memory lane, while also capturing the attention of young cartoon-lovers, Rich Products Corporation announced that it has developed a line of Peanuts® and Snoopy® branded desserts that will bring a familiar feeling of friendship to birthday parties and everyday celebrations across the country.

Rich Products was established by product innovation. Today we find this private, 70-year-old company is equally committed to new product and process innovation.

To the delight of Hello Kitty® fans across the country, birthday parties and everyday celebrations can now be enjoyed with a one-of-a-kind ice cream cake featuring the adorable ambassador of friendship who has been known and loved for more than 40 years.