Items Tagged with 'private label brand'

The comprehensive report features insights and thought leadership from Daymon’s team of industry experts.

Two-thirds of consumers have come to accept that private label frozen desserts are equal in quality to name brand frozen desserts.

Southeastern Grocers (SEG), home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announced its largest-ever transformation of private label product, which will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017.

Consumers trying to maintain or improve their health are increasingly seeking specialty food and non-food alternatives. Whether they are organic, gluten-free, dye-free or lactose-free, these products can be costly, but a new survey of special needs store brands items shows significant savings for consumers.

As national brands continue to struggle with lower growth year to year in supermarkets, drug chains and mass merchandisers, store brands sales in all the major retail channels continue their upwards trend, setting new records across the board for annual revenue.

Based on the philosophy that it should be easier for families to live well within their budgets, the Wild Harvest® brand is unveiling a new, refreshed brand positioning, logo and packaging graphics, supported by a new, fully integrated marketing campaign titled “Eat Free. Go Wild.™”