Earlier this year, the Oregon cheesemakers at Tillamook released a comprehensive trend report on new ways consumers are finding to enjoy cheese. Two intriguing pairings revealed by the report included matching artisanal honeys with artisanal cheeses, and what the trend-spotters called “the cheddar plunge”.
Shifting consumer perspectives have pushed cheese deeper into competitive snack market
June 25, 2018
In recent years, marketer positioning of cheese as a natural and protein-packed alternative to processed snacks in the shelf-stable aisles have made cheese a growing contender for the snacking dollar. Brands have been capitalizing on this opportunity by packaging their cheese in more convenient forms for on-the-go snacking for adults and children.
Like all Tillamook products, Farmstyle Cut Shreds are made using the highest-quality milk from cows not treated with artificial growth hormones and without any artificial colors or flavors.
Today’s consumers are showing greater interest in learning about the origin and different varieties of cheeses, as well as trying new local cheeses, prompting many retailers to expand their cheese departments beyond the classic product types like Cheddar and Swiss.