Items Tagged with 'multicultural marketing'

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Attracting Critical Hispanic Shopper Audience

With $1.3 trillion purchasing power and representing one-sixth of the U.S. population, engaging Hispanic consumers is critical to CPG success
December 3, 2014
Today, Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since 2000, with purchasing power projected to surpass $1.7 trillion by 2017.
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