Kellogg's® Away From Home opened the doors to its Menuvation Center™ at The Hatchery, a food and beverage business incubator in the heart of Chicago. The Menuvation Center marks a major investment by Kellogg's Away From Home in culinary innovation and partnership with operators. It's like a science lab, kitchen and think tank all rolled into one.

Mondelēz International will work with The Hatchery Chicago to offer educational opportunities and mentorship to entrepreneurs active in Chicago’s thriving food and drink scene.  

Chobani selected eight food and beverage startups that span a variety of emerging categories, each bringing a unique value and perspective to the cohort.

The SEEDS of CHANGE™ Accelerator, named after the Mars Food organic seed and food brand, will select six US and four Australian participants in the following areas: start-up food brands, innovative experiential offerings, new business models, and emerging technology.

Over the course of the next 16 weeks, the selected startups will participate in a dynamic program composed of learning, funding, infrastructure access, and mentorship in Chicago.

Over the course of the next 16 weeks, the selected startups will participate in a dynamic program composed of learning, funding, infrastructure access, and mentorship in Chicago. 

The move is a unique opportunity to develop the future of the industry by combining the expertise of one of America’s largest food company with the energy, innovation and entrepreneurialism of startup culture.

The partnership is part of the Ingredion for Emerging Business initiative launched to help emerging food and beverage companies turn innovative ideas into on-trend, scalable, food and beverage products.

Six finalists will receive equity-free grants, mentorship and access to Chobani leadership teams

D’s Naturals was founded in 2015 by the then 18-year-old serial entrepreneur and fitness enthusiast Daniel Katz (“D”) after realizing he had a dairy sensitivity, a problem plaguing a significant portion of the population.