“We were thrilled when Francia approached us with her vision. Her passion to bring to life her grandmother's recipe—inspired by her passion for cooking and experience growing up in Los Angeles—resonated with our own commitment to bringing to consumers the flavors of Mexico raised in LA,” said Diana DeLoza, LA VICTOIA director of marketing. “…Together, we created a salsa that celebrates the rich heritage of Los Angeles and brings it to tables everywhere.”

The company stays ahead of emerging trends to analyze the latest in what consumers are looking for in packaged foods, beverages and even foodservice menus—and shares these findings with the industry with “Flavor Flash” reports.