Chicken of the Sea beat three other finalists to win the Award, which was determined by a panel of seafood experts on the basis of uniqueness and appropriateness to the market, taste, packaging, market potential, convenience, nutritional value and originality.

The new interactive program currently covers all Chicken of the Sea® shelf-stable tuna products and will soon allow seafood lovers to trace the company’s entire shelf-stable product line.

Best known for its tuna, Chicken of the Sea® is capitalizing on its leadership in salmon with this month’s launch of a new line of Flavored Salmon Pouches specially formulated to offer a healthy, convenient and tasty lunch alternative to traditional midday salads, sandwiches and rice bowls.