Moderating Greek sales contributing to slower overall category trends
October 17, 2014
Total yogurt sales increased 3.2% L4W, but remain up only 1.4% during L12W (Greek +5.4%, core cup - 2.5%). On a company level, GIS has sustained positive share trends for the last 4 months (+113 bps L12W), aided by below-average pricing, while Chobani and Danone continue to cede share.
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