To help families ring in these moments big and small, Honey Maid announced new Birthday Cake Teddy Grahams -- a favorite snack now infused with delicious birthday cake flavor filled with colorful sprinkles.

In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in turn have begun to roll out an ever-expanding line of innovative products to meet the challenge created by soft sales and slow growth in product segments such as potato chips and cheese snacks.

34 Degrees, a Denver-based maker of all-natural, wafer-thin crackers, has begun shipping Toasted Onion and Poppy Seed Savory Crisps. The new flavors are the latest innovations to its line of 34 Degrees Savory Crisps.