Mars knows that c-store shoppers and those on the go are adventurous with their purchases, making variety key to winning in the c-store space. The latest Mars Wrigley innovations and offerings aim to fuel category growth and provide new options to consumers.
The first new flavor innovation since 2022, the addition features berry flavored bite-sized chocolate treats with a smooth peanut butter center that will transport fans to the comforting experience of a PB&J sandwich.
Candy-maker plans to reintroduce product nationally in January
October 2, 2014
After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced today M&M’S® Crispy will return to stores nationwide in January 2015 following a 10-year hiatus.