Innovation ties into recent food and snack mashup trends emerging in 2020, including the infusion of snack mixes into mealtime occasions
January 12, 2021
Cheetos introduced Crunch Pop Mix, a combination of traditional Cheetos Crunchy and Cheetos Popcorn. The new snack ties into recent food and snack mashup trends that emerged during 2020, including the infusion of snack mixes into mealtime occasions.
Bold & Cheesy, Flamin' Hot® and Cheesy Jalapeno Cheetos flavors debut in the pasta aisle
August 10, 2020
Cheetos Mac 'n Cheese is the newest innovation from both divisions of PepsiCo Foods North America — Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni® brand.
New popcorn snack covered in orange Cheetos dust is available in Cheddar and Flamin' Hot varieties
January 24, 2020
Ready to go right out of the bag, Cheetos Popcorn creates a new snacking experience that pairs the classic taste of popcorn with an added boost of cheesy, spicy and flavorful fun from Cheetos.
Frito-Lay introduces the first sweet variety of Cheetos
January 27, 2015
PepsiCo's Frito-Lay division plans to introduce Cheetos Sweetos, the first sweet Cheetos snack to hit U.S. store shelves in the brand's 67-year history. Cheese not included.
Seasonal Halloween snack is filled with four skeleton-shaped Cheetos treats
September 9, 2014
With the release of new limited-edition Cheetos Bag of Bones and a fully revamped Cheetos Halloween online hub, the Cheetos brand -- one of the billion-dollar brands from PepsiCo's Frito-Lay division -- is encouraging families across the country to unleash the mischief with some hair-raising challenges and pranks.