Consumers today seek healthy ingredients, which is a key reason the organic products market is on the upswing. In spite of some controversies over whether organic foods are healthier than mainstream versions of the same foods, consumers continue to hold fast to that belief. 

In time for National Baking Month, new research from Cargill finds consumers want the best of both worlds – indulgence and health – and they’re willing to pay more for baked goods that deliver on both attributes.