Items Tagged with 'hispanic consumer trends'

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Hispanic Consumers Drive 16% of Total US CPG Growth

New research from Circana suggests that Hispanic consumers are outpacing Non-Hispanics in key categories
Prepared Foods Editorial Staff
November 8, 2024

These reports highlight that Hispanics now make up 20% of the US population and account for 71% of national population growth between 2022 and 2023. More than 25% of Gen Z and Gen Alpha identify as Hispanic, demonstrating the long-term potential of this powerful consumer group.


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Lehi Valley Trading Company Introduces Set of Dried Fruits, Sweets, & Trail Mixes

The Hispanic community spends more than $94.7 billion annually on consumer product goods, according to IRI
August 12, 2019
Consumer demand for ethnic snack flavors continues to increase, and according to market research firm IRI, the Hispanic community is the fastest-growing ethnic group nationally, spending more than $94.7 billion on consumer product goods annually.
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Hispanic Share of Restaurant Advertising Soars

This explosive growth indicates restaurant marketers understand that revenue can be generated by the Latino consumer
June 30, 2015
The Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4% from 2010 to 2014.
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Hispanic Consumers Purchasing More Packaged Foods

Spending on fresh produce and meats has declined
August 26, 2014
Over the past decade the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment.
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