Upper Street Marketing and Ennoble Beverages partner to launch new beverage
February 28, 2017
The deal is Upper Street Marketing's entrance into the flavored malt beverage industry. A former executive from Mike's Hard Lemonade, Chris Pfeifer, is the new venture's chief marketing officer.
In the first installment of Prepared Foods' video series of New Products in Review, we take a look at the growth a couple of segments in the beverages category -- adult beverages and coffees and teas.