Looking ahead to 2030, the food and beverage color palette will almost exclusively contain vibrant, naturally-derived hues that offer clean-label charm, as consumers continue to seek better-for-you products.
EXBERRY by GNT identifies disruptive new color trend
November 28, 2022
GNT, the global supplier of plant-based EXBERRY® colors, explored how today’s consumers see color in the world of food and drink and beyond. The research revealed a powerful new trend shaped by Generation Z’s desire to embrace joy and creativity while staying true to core values.
Caramel colors are among the oldest food colorings, used in the food industry to impart an appealing appearance to food products since the 1800s. Today, caramel colors account for approximately 80% of all color additives used in foods and beverages, appearing in products such as, spirits, sauces, baked goods, processed meats, and even pet foods.
Researchers converted anthocyanin blue from a tiny fraction of red cabbage extract into a primary product
April 14, 2021
A natural brilliant blue coloring has been discovered by an international team of researchers including chemists at the University of California, Davis. The new cyan blue, obtained from red cabbage, could be an alternative to synthetic blue food colorings such as the widely used FD&C Blue No. 1. The work is published April 7 in Science Advances.
EQT plans to invest in natural colors, strengthen its digital infrastructure, sustainability capabilities and supply chain setup
September 28, 2020
Chr. Hansen Holding A/S and the EQT IX fund announced that EQT has agreed to acquire the Natural Colors Division, a subsidiary of Chr. Hansen, the global bioscience leader and developer of natural solutions for the food, nutritional, pharmaceutical and agricultural industries. The purchase price amounts to EUR 800 million.
The past 30 years have seen the market demand for food colorants changing in substantial ways, particularly regarding the choice between synthetic and natural colorants.
Botanicals are big. The combination of health and flavor has proven irresistible to today's consumer, thrilled at knowing that the tikka masala dinner they bought contains turmeric, fenugreek, and ginger to help fight inflammation and balance blood sugar.
Although synthetic food colors (FD&C colors) have historically been favored by the industry due to predictable performance and lower cost, in recent years consumers have increasingly demanded the use of natural colorants.
Although green might be the symbolic color of nature, red is definitely the color of the Back to Nature flag. This has nothing to with leftist politics; natural reds have been at the forefront of the tidal shift from artificial to natural colorings in foods and beverages, pushed ahead to replace the now-spurned Red Dye #40 and bug-derived cochineal colorants.
The “natural colors only” movement resulted in sweeping reductions in the use of synthetic colorants and, understandably, a concurrent rise in interest in naturally derived food colorants.