This is one of those things that can surprise you in your work. One day you are at the bench behaving as a proper food scientist, the next you're pouring over legal documents making a desperate attempt to understand new food regulations. Let's hope you have a legal department to sift through new legislation.
In the fierce competition for consumer dollars between companies in the food, beverage and supplement areas, trying to distinguish a product line from a slew of competing products often leads to aggressive labeling and marketing campaigns. Claim formulation is an integral part of labeling and advertising strategies.
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