Faced with ongoing uncertainty and disruption of COVID-19, consumers have turned to familiar, comforting retail products to find emotional support. In particular, many categories of packaged desserts and confections are enjoying greater sales and frozen desserts, in particular, are thriving.

Kellogg is back to mixing it up with a new flavor combo — Kellogg's MASHUPS™ Cereal with Kellogg's Frosted Flakes® and Apple Jacks®. The newest creation follows the launch of the first-ever Kellogg's MASHUPS™ Cereal last year.

Plum Organics will be expanding into the organic kids snack category with the launch of its Plum Kids line.