According to the National Confectioners Association (NCA), Chocolate represents 60% of the $35 billion US confectionery industry and US chocolate sales total more than $21 billion annually. It is reported that on average people consume 12.57 pounds of chocolate per year. NCA also finds that consumers enjoy chocolate as a treat, averaging two to three times per week. 

Jif is adding hazelnut spreads to its family of products.