Three in four Americans are willing to pay extra for snacks with high quality ingredients
July 27, 2016
Further evidence of their desire for healthful foods, half (50%) of consumers say healthier snacks would motivate them to buy more from specialty snack shops.
Kraft Foods Inc. is hoping Ritz crackers that taste like beef stew and Oreos that taste like birthday cake will help it reverse its trailing position with the world's largest population of snackers.
