Key Findings from a Generation Z survey of 8,000 US teens
April 12, 2019
Generation Z, which contributes approximately $830 billion to US retail sales annually, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.
Teens are not consuming enough whole-grain foods, according to a recent study from the University of Minnesota at St. Paul, featured in the January 2012 issue of Food Nutrition & Science.
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