Kraft Foods | Prepared Foods

Three Flavors of Kraft Singles

New varieties include Jalapeño, Garlic & Herb, and Caramelized Onion

January 23, 2024

Kraft Singles is taking a step forward with the launch of three new flavors for the first time in nearly a decade: Jalapeño, Garlic & Herb, and Caramelized Onion.

Kraft Macaroni and Cheese Changes its Name, Iconic Blue Box

The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging

June 24, 2022

The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.

Kraft, Heinz Complete Merger

The transaction creates the third-largest food and beverage company in North America

July 6, 2015

The Kraft Heinz Company announced the successful completion of the merger between Kraft and Heinz.

The Kraft Heinz Company Senior Leadership Team

Executive team to strengthen brands and global infrastructure

July 2, 2015

The announcement of The Kraft Heinz Company’s senior leadership team marks another major milestone in the soon-to-be-completed merger.

McDonald’s Packages Coffee for Retail

New item is available in ground, whole bean and K-Cup formats

May 29, 2015

McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.

Kraft Macaroni & Cheese to Remove Synthetic Colors

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors

April 20, 2015

Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers' changing lifestyles and needs.

Hipster Ketchup, Heinz, and Kraft

While international flavors such as sriracha supports the center store, food trends shaping what America eats favor fresh, natural, and local foods

March 27, 2015

The supermarket industry's "center store" of shelf-stable and frozen products is hardly sedentary. Take sriracha hot sauce, as the center store very much did.

R&D Among Kraft Executives Shifts

Strategy positions company for future growth

February 13, 2015

Kraft Foods Group, Inc. announced management changes that will position the company for future growth and success. George Zoghbi, currently Vice Chairman, Operations, R&D, Sales and Strategy, has been named Chief Operating Officer.

Kraft Appoints Cahill as CEO

Cahill will succeed Tony Vernon who will retire in late December

December 18, 2014

Kraft Foods Group, Inc. announced that its board of directors has named John Cahill, Chairman of the Board of Directors, to the position of Chairman and Chief Executive Officer of Kraft Foods.

Need for Speed

August 21, 2012

Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.

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