The troubled economy has brought about a number of changes in the way people shop for food. Companies that engage the whole family in shopping; recognize the growing number of shoppers with food allergies; and use innovative marketing methods are most likely to meet with success.
The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) announced the results of new research conducted by Georgetown Economic Services (GES) that shows the average number of food and beverage advertisements that children 2-11 viewed on children’s programming fell by 50% between 2004 and 2010.
