“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical.
Wine in a box finally became a reality, so could wine in a can be too far behind? A European beverage can manufacturer has unveiled a “protected quality,” airtight and light-proof seal for wine in cans, promising a shelflife of 12 months.
As the Baby Boomer population ages and embraces a more youthful culture, the market for cosmeceuticals is expected to grow. Also, a look at the science behind antioxidants can help manufacturers understand and avoid labeling pitfalls.
Foods and ingredients to counter aging grow in interest. Certain vitamins and minerals, amino acids and an array of antioxidants, from Superfruits to green tea and carotenoids, are being used in such products.
The potential for cosmeceuticals in the U.S. has been lauded for years, especially considering the growing number of mature Baby Boomers seeking to recapture, if not improve upon, their youth.