"Hard Tea was one of consumers' most frequent RTD category purchased in 2023, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea," said Britt West, executive vice president and general manager at Gallo.

Loverboy, the pioneer and innovation leader in premium sparkling hard teas, spritzes and canned cocktails, is ringing in 2024 with non-alcoholic versions of two of its original, top-rated sparking tea flavors.

Offering the taste Twisted Tea drinkers know with an added kick of 8% alcohol, Twisted Tea Extreme packs a punch without sacrificing on quality or flavor.