Items Tagged with 'beta carotene'

Looking ahead to 2030, the food and beverage color palette will almost exclusively contain vibrant, naturally-derived hues that offer clean-label charm, as consumers continue to seek better-for-you products.

It is estimated that about 90 million of the 142 million Americans above age 40 are experiencing vision problems, and this population could double by 2050. “For far too long, eye health has received inadequate public health attention, despite good vision being essential to most people’s overall health and well-being,” says Steven Teutsch, former chief science officer for the Los Angeles County Department of Public Health.

Lycored, a global leader in lycopene and beta-carotene derived color and taste-enhancing ingredients for food and beverages, will be showcasing its range of super-stable red, orange, gold and yellow hues and real food ingredients at this year’s Institute of Food Technologists (IFT) Expo in Chicago.

Farbest Brands has been named ZMC’s exclusive distributor of Beta Carotene 1% & 22% in North America, as of a statement released by ZMC.