Consumers will begin seeing the pollinator-friendly badge on packaging this month, with complete rollout in the coming months varying by retailer and product type.

“If your company manufactures yogurt or other cultured dairy products—such as frozen yogurt and kefir—and you are interested in using the LAC Seal on your products, IDFA is now making it easier than ever to obtain the seal for use on product packaging and labels, demonstrating to consumers and other customers that your products contain valuable live and active yogurt cultures,” said John Allan, IDFA vice president of regulatory affairs and administrator of the IDFA’s LAC Seal program. “The LAC Seal is the best way to reach consumers with this unique health and wellness attribute.”

The law, which went into effect on Oct. 1, 2020, imposed fines of up to $500 per day for every marketing representation of plant-based meat products that use terms like “burger” and “sausage.” Under the law, plant-based meat products were prohibited from using those terms even when accompanied by clear modifiers like “vegan,” “veggie,” or “plant-based” on their labels.