Launching in Strawberry, Mango-Peach, and Berry Medley varieties, all three flavors feature whole fruit as the main, or primary ingredient in a soft strip made of genuine fruit.

Featuring a dual-textured, crunchy, vegetable-based shell, stuffed with a soft, nutrient-rich fillings, Rivalz provide an enjoyable snacking experience that now comes in a portion-controlled size.

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.

Melatonin helps to regulate sleep cycles, and the New L’il Critters™ Melatonin, which is recommended for children ages four and up, is specially formulated to help children fall asleep.

Made with four simple ingredients, primarily organic carrots and organic fruit juice, Cosmic Carrot Chews™are nutrient-dense and an excellent source of Vitamin A.