Smoothie Starter™ could transform morning rituals, offering consumers an organic and convenient base to create nutrient-dense smoothies in seconds

"By growing Truly Grass Fed into a new retail category, we are able to reach new customers who are looking to include plant-based products in their diet, need non-dairy alternatives or just want to enjoy the delicious taste of our pure, creamy oat milk,” said Jaclyn Crabbe, marketing director for Truly Grass Fed.

Globally, food and drink launches containing microalgae experienced average annual growth of more than 40% during a recent three-year period. Trends in plant-based proteins from the sea—as well as new technologies to produce seafood without the sea—also overlap with our second 2024 trend, “Nurturing Nature.” Indeed, both seafood companies and technology innovators can be ocean guardians.

The company is introducing TiNDLE Stuffed Chicken products this year – with initial offerings such as Chicken Parmigiana and Garlic & Herb – marking the next step in bringing bold flavors to home chefs. 

This innovative product provides consumers with a rich and creamy texture, similar to Icelandic Provisions traditional dairy skyr, with 12g of protein and simple plant-based ingredients.

"Babybel Plant-Based has seen an overwhelmingly positive response to-date among flexitarian and vegan shoppers," said Ridhi Barber, senior brand manager at Babybel. "We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan favorite White Cheddar variety."

This year marks Virginia Dare’s 100^th in business. Today, the company is now a world leader in flavor development, manufacturing, and distribution, and the global market standard for vanilla extracts. 

The new oatmilk is certified vegan by Vegan Action and is Certified Organic, gluten-free, and Non-GMO Project Verified. 

Whether you pour it, spread it, slice it or spoon it—plant-based dairy options are making inroads in consumer kitchens. Retail 2021 data from the Good Food Institute and SPINS showed plant-based milk category sales at $2.6 billion alone with one- and three-year growth figures of 4% and 33% respectively. Moreover, plant-based milks enjoyed a 16% share of market two years ago and 42% share of household penetration.

Available in Vanilla Cookie and Chocolate Brownie flavors, the new Organic Creamy Protein with Oatmilk is high in protein, has minimal net carbs and contains no added sugar, providing clean nutrition.