"Our research shows expanding the range of product choices enables us to engage new consumers who crave a selection of delicious, straightforward options crafted with wholesome ingredients," said Krystle Farlow, director of brand management for Nature's Own.

The new additions expand the Nature’s Own portfolio to further meet increasing consumer demand for high-quality, fresh baked goods that fit a variety of dietary restrictions and preferences.

To meet the market demand for a plant-based chicken alternative, the products represent plant-based and allergen friendly pizzas and flatbreads featuring chick’n style shreds will be available in frozen aisles in stores across the US.

Useful for lunch, or as a shared appetizer, the new flatbreads feature Daiya's award-winning Cutting Board Cheeze Shreds on top of a thin gluten-free crust.