Items Tagged with 'sober curious'

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Gen Z Drive Demand for Alcohol Reduction

Avoidance of alcohol is becoming the norm for a growing minority of consumers around the world
December 8, 2021

According to a new report from Innova Market Insights, 4% of all the beers and spirits launched globally in 2021 contained no alcohol at all, rising to 7% among flavored alcoholic beverages (FABs). Launch numbers in each of these areas have grown at CAGRs of 20-40% over the past five years.


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Tapping the 'Sober Curious' Movement

Designer 700ml bottles of O.Vine debut in upscale US food and beverage outlets
February 28, 2020
Wine Water, Ltd.’s award-winning portfolio of O.Vine branded wine grape-infused waters are now available in full-size, 700ml bottles for the American beverage sector. They arrive alongside a burgeoning “Sober Curious” movement. 
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