There will be an increase in diversified ingredient sourcing, while the humanization of technology will be essential for consumers who are apprehensive about technology being used to create, modify and produce the food they put into their bodies.
Every year poses its share of market challenges to companies operating in the snack and bakery market—a vital economic sector, which at retail alone accounts for over $100 billion in annual US sales.
Food and beverage product developers continue to identify specialty ingredients in an effort to shape formulations that address general health and immunity objectives
January 24, 2022
As consumers continue to recognize the important place of digestive health in immunity and cognitive and emotional health, their appetite for food formulations that offer gastrointestinal benefits grows. As better-for-you food and beverage formulators strive to stay up to date on new ingredients in the pipeline, it’s worth a brief look at a few key ingredients expected to trend in the coming year and beyond.
Trend reveals consumer desire to build immunity, reduce inflammation, improve digestion, and manage stress
April 6, 2021
Consumers have been trying foods, ingredients, and substances that help them build immunity, prevent inflammation, aid their digestive health, and relieve stress and anxiety, according to NPD’s Health Aspirations and Behavioral Tracking Service, which continually tracks consumption habits linked to wellness goals and identifies long-term, mainstream trends.
When mushroom teas, powders, and concentrates did indeed start to take off in the late 2010s, the timing could not have been more efficacious. American consumers had an awareness of medicinal mushrooms that gave food and beverage developers targeting immune health an easier task in marketing such products.
It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.
NPD report finds that about a quarter of US adults manage health with food and beverage choices
August 28, 2019
Nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45% more likely to express an interest in these products compared to 35-44-year-olds, finds NPD’s Health Aspirations & Behavioral Tracking Service.